Every year since 2013, E-Commerce sales in the U.S. have surpassed $700 billion for Business to Consumer sales (via Statista.com). That year, 2013, is the last fully official documented sales year that Statista could trace back to – in between 2003 and 2013, e-commerce sales increased by almost $500 billion, an incredibly exponential increase. Economists and statistic analyzers have estimated that in the past two years since then, the amount of business to consumer sales in the U.S. have increased by hundreds of billions of dollars as well. So, with E-Commerce sales being such a crucial part of consumer buying today, it’s vital to have a fully functional, fully safe, and easily operational e-commerce website that consumers can easily navigate. One such software package is Magento.
Magento: The Most Widely Used E-Commerce Package
Magento is the most widely used e-commerce creator on the internet; in fact, one in every four online stores is built on Magento. This speaks for Magento’s easy-to-use platform, safe procedures, and customizability. In fact, after learning Magento for the first time, in one day I was able to navigate through Magento and create product listings with new pictures, descriptions, and styles. This was with only the basics of Magento. Another great feature of Magento is its compatibility with E-Commerce extensions – it even has its own on sites like MageStore.com. Magento extensions include features such as: reward points, social media logins, gift card options, product widgets, a store locator, and other promotions. This wide set of options can make your E-Commerce website as versatile as you want it to be and can mimic your favorite E-Commerce websites.
So you want to use Magento to make your website exactly as you’d like it. What websites has Magento made? Well, ranging from companies like Nike, Sierra Nevada, Rosetta Stone, Ghirardelli, and more major brands. It doesn’t take a genius to create a good E-Commerce website; the only thing one may want to console would be a web developer to teach the basics or to add some more advanced widgets. However, once a Magento website is set up, it’s easy to make minor modifications and add/delete products.
Some people worry about keeping their customers’ money safe while they’re spending through their e-commerce website. Some may even be worried about their money being lost in transactions. Magento is protected by the Payment Card Industry Data Security Standard (or PCI DSS). This standard protects all websites and companies that deal with major brands of credit cards, such as Visa, MasterCard, American Express, and more. By this standard, all transactions are protected to ensure money being transacted is safe.
With all of these capabilities, compatibilities, and insurance, Magento is a clear choice for a company looking to make an E-Commerce website, especially if they aren’t experts or don’t want to pay tons of money.